Own a Consumer Health Brand
Built and Scaled by AroorA
Founded by doctors, AroorA launches, operates, and scales category-leading consumer health brands using data-driven product selection and operator-led execution. Partners get ownership, transparency, and durable incentives.
Up to 39%
ownership
Hands-off
we operate
Transparent
owner-level reporting
The AroorA Model
We do not acquire brands. We build them from the ground up, combining data-driven product selection, disciplined execution, and aligned ownership to create category-leading consumer health brands.
1. Discovery
Data-driven identification of unmet needs in consumer health. We select non-overlapping categories where we can raise the product standard meaningfully.
2. Establish
We form the brand entity, design and source products, ensure regulatory readiness, and build the brand infrastructure with physician-level rigor.
3. Launch
Structured market entry with disciplined positioning, early customer validation, and performance marketing foundations designed for scalable growth.
4. Scale
Systematically expand brands through SKU depth, channel diversification, and operational leverage while maintaining product standards and capital discipline.
5. Distribute
As brands mature, return value to owners through dividends and structured liquidity options, without forcing exits or sacrificing long-term brand integrity.
Our Portfolio
Each brand operates independently with its own identity and entity, while AroorA provides shared infrastructure across product design, sourcing, logistics, marketplace operations, and back-office support to reduce overhead and raise execution quality.
Brand 1
Work Healthier
Ergonomic workspace products designed to protect posture and improve daily performance.
A posture protection brand built for modern work environments.
Brand 2
Privacy. Trust. Ease of Use.
Home diagnostic test kits built for privacy and clarity, combining medical-grade reliability with simple, step-by-step at-home use.
Brand 3
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Coming Soon
An upcoming consumer health brand in a high-demand personal care category. Founding Partner onboarding is now open.
For Founding Partners
Every brand we launch opens a new Founding Partner round.
You own
brand-level equity
We build
your brand end-to-end
We report
numbers, not narratives
Dividends
profit distributions as
brand matures
Exit options
defined options to sell ownership
Portfolio access
Priority notice for other brands' crowdfunding rounds
Partner With AroorA
Interested in ownership, careers, or partnerships? Send a note and we will follow up.